3 top tips to boost your sandwich sales!

1) Good quality bread

The choice of bread is often treated as a secondary factor although it is the key to attracting customers to the point of sale as it’s the first ingredient they see! Chosen well, it will brighten up window displays and recipes, and even become a key ingredient in speciality sandwiches.

2) Tasty fillings

Next, consumers are very aware of the quality of the fillings: the ingredients should be fresh and bursting with flavour. They also pay increasing attention to the sustainable source of the ingredients (local if possible) and whether or not they are in season.

3) Variety, creativity and the element of surprise

Apart from the obligatory ham and butter or chicken salad fillings, you should try out more daring and imaginative recipes, adding variety to your menu by following your inspiration and tailoring it to your type of customers, your location and the seasons !